diff --git a/src/telemetry/frontend/service/__main__.py b/src/telemetry/frontend/service/__main__.py
index 8d80eae520d061555131f2f903a5648f089e5535..2a6c5dbcf2da6b6a074c2b8ee23791bc4896442f 100644
--- a/src/telemetry/frontend/service/__main__.py
+++ b/src/telemetry/frontend/service/__main__.py
@@ -28,7 +28,7 @@ def main():
     global LOGGER # pylint: disable=global-statement
 
     log_level = get_log_level()
-    logging.basicConfig(level=log_level)
+    logging.basicConfig(level=log_level, format="[%(asctime)s] %(levelname)s:%(name)s:%(message)s")
     LOGGER = logging.getLogger(__name__)
 
     signal.signal(signal.SIGINT,  signal_handler)